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Practices

Six practices, one engineering standard

Each practice is led by engineers who have run it in production. We take work in these areas and decline work outside them.

  • Custom Application Development

    SaaS platforms, internal systems, and the integration layers between them. REST and GraphQL APIs, event-driven backends, and the migration paths out of whatever is there now.

    • SaaS
    • APIs
    • Event-driven
    • Integrations

  • AI Systems

    Retrieval pipelines, agentic workflows, and LLM applications built with an evaluation harness from the first commit — because an AI feature without a measurable pass rate is a demo, not a system.

    • RAG
    • Agents
    • Evaluation
    • MCP

  • Cloud & Platform Engineering

    AWS, Azure, and GCP architecture with the operational work included: Terraform modules, CI/CD, progressive delivery, and the observability needed to run what we build.

    • Terraform
    • Kubernetes
    • CI/CD
    • Observability

  • Salesforce Engineering

    Apex, Lightning Web Components, and platform architecture for orgs that have outgrown clicks-not-code. Includes the unglamorous parts: data migration, test coverage, and release management.

    • Apex
    • LWC
    • Data migration
    • Release ops

  • Shopify Engineering

    Custom storefronts, private apps, checkout extensions, and headless builds. We work on Plus stores where the constraint is integration complexity rather than theme design.

    • Hydrogen
    • Private apps
    • Checkout
    • Headless

  • Zoho Solutions

    Zoho CRM, Creator, and Books as a connected back office rather than five disconnected tools — custom apps, workflow automation, and integrations into the rest of the estate.

    • CRM
    • Creator
    • Automation
    • Integrations
Technology

What we work in

Deliberately short. We would rather be genuinely deep in a narrow stack than nominally certified across a wide one.

Cloud & infrastructure

  • AWS
  • Azure
  • GCP
  • Kubernetes
  • Terraform
  • Docker

AI & data

  • Anthropic
  • OpenAI
  • PostgreSQL / pgvector
  • Redis
  • dbt
  • MCP

Application

  • TypeScript
  • React
  • Next.js
  • Node.js
  • Python
  • Go

Business platforms

  • Salesforce
  • Shopify
  • Zoho
  • Stripe
  • Segment
  • Auth0

Start with the smallest useful thing

A two-week architecture review costs a fixed fee and ends in a document you own. If the answer is that you do not need us, that is in the document too.

Book an architecture reviewhello@appriddle.com

What happens next

  1. A 45-minute call with the engineer who would lead the work
  2. A one-page scope and fixed price within the week
  3. No procurement theatre and no bench to keep busy